cruelty-free makeup brands in test lab

Our Top Cruelty-Free Makeup Brands

Explore the Best for Cruelty-Free Makeup

When you’re a beauty lover it can be all too easy to forget about where your products come from, and turn a blind eye to the less ethical side of the beauty industry. Nowadays, people are a lot more conscious of the production stages. Animal testing is becoming less and less popular, with many people boycotting companies that are not cruelty-free.

If you’ve decided to change your shopping habits to favor ethical companies, it doesn’t have to mean you sacrifice your love of beauty. There are plenty of cruelty-free makeup brands out there who are against animal testing, and produce amazing makeup. Read on to discover some of our favorites.

What’s the definition of cruelty-free makeup?

‘Cruelty-free’ isn’t as black and white as it seems. There are many complications and loopholes for beauty brands, especially when it comes to parent and sister companies. Cruelty-free makeup generally means that there has been no animal testing or experiments during the production, it doesn’t always mean that no animal products were used.

Our brands below have all been verified by PETA or have the Leaping Bunny certification, and none are part of a parent company who test on animals.

Kat Von D

Kat Von D Beauty is a bold and unapologetic brand, known for high pigmentation and innovative products. The tattoo artist herself is a prominent animal rights activist and vegan, so it’s not surprising that her beauty range is all cruelty-free. Whilst a lot of her products are also vegan, she is soon hoping to extend this across her entire collection to become a vegan beauty brand.

Her famous Lock-It Foundation is a high coverage, long-wearing makeup base which is already part of her vegan collection, alongside the Everlasting Liquid Lipsticks which is another classic. Lookout for the #VeganAlert notification on her website to find the vegan products.

Anastasia Beverly Hills

Anastasia Beverly Hills has become increasingly popular over the last couple of years, starting off as a brow company and now known for their very popular Glow Kits such as Moonchild. They are strictly cruelty-free, and certified by PETA, so if you’re after precision brows or a stunning highlight, you can confidently get your products from Anastasia Beverly Hills.

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Hourglass Cosmetics was founded in 2004, and was designed to reinvent luxury cosmetics with an innovative twist. With their iconic sleek packaging and revolutionary scientific Ambient Light formulations, it’s no surprise that they’ve become super popular in the premium beauty market. All of their products are PETA-certified, and cruelty-free. They also have a whole range of vegan products available on their Vegan Makeup page. This contains some of their bestsellers such as the Ambient Lighting Powders and blushers.


Shopping cruelty-free doesn’t have to be exclusive to premium brands. You can still buy ethical makeup on a budget with Colourpop. This on-trend brand was founded just three years ago, yet has already made a huge impact on the beauty industry with their large product ranges and high quality formulations.

On their About page they state, ‘We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop HQ to be exact!),’ so animal testing is definitely out of the question for Colourpop!


Glossier is another on-trend brand which is completely cruelty-free. While they still haven’t gained full certification, they state in their FAQs: ‘no, we don’t [test on animals]! Our office mascot, a Shiba Inu named Chino, hangs out in the Gloffice all the time and we wouldn’t dream of testing on him or any of his friends.’

Glossier is famed for both their skincare and makeup products, which come encased in dreamy packaging. Their Boy Brow brow gel is a best-seller; it’s an all in one brow product that you can use to thicken, fill in and groom your brows.

Physicians Formula

If you have sensitive skin then you’re probably already a big fan of Physicians Formula. You’ll be happy to know they are PETA-certified as cruelty-free. Known for their hypoallergenic and fragrance-free makeup, they believe makeup for sensitive skin doesn’t have to be boring. They spend their time creating innovative but gentle beauty gems.

Bite Beauty

If you’re shopping cruelty-free, Bite Beauty will have all your lip boxes ticked. They offer a wide selection of creamy lipsticks, pearlescent lip glosses, exfoliating lip scrubs and nourishing lip balms. Bite Beauty has been certified as cruelty-free by Leaping Bunny, so you can shop their huge range of lipsticks guilt-free. If you’re feeling super creative, you can even head to one of their Bite Beauty Lip Labs where you can create a customized lipstick.

These are just a few of the cruelty-free beauty brands available. If you look out for the PETA and Leaping Bunny certifications you will be able to find plenty more. Shopping cruelty-free doesn’t have to mean a huge reduction in makeup. You can always enjoy beauty whilst staying animal-friendly!