6. Shimmery Eyeshadow on Mature Eyelids

As we age, our skin loses its elasticity—it’s a fact of life. One place women first notice this is on the eyelids. The skin drops and becomes thinner, and can have a crepe-like appearance.

Wearing shimmery eyeshadow can draw attention to this unwanted texture, and the shimmer particles cling and gather in fine lines. Avoid this by picking matte eyeshadows for the majority of your makeup looks and save the shimmer for a touch of highlight on the inner corner or brow bone.

7. Buying Foundation by Matching It on Your Hand

It’s very tempting to buy a foundation just because it looks good on the back of your hand. But if you stand in front of a mirror and hold the back of your hand up next to your face, you’ll notice they’re probably not the same colour at all. This is not the best way to find the right foundation for your skin.

Buying foundation that you’ve matched anywhere other than on the part of your skin where you’ll be wearing it is just not going to give you the results you need. Visit a beauty counter or find store staff for help if you need it—just make sure that foundation matches your face before you buy it.

8. Wearing Heavy Eye and Lip Makeup

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It’s a special occasion, you’re going out, and you want to look your glamorous best, so you build up a deep smokey eye and apply a vampy red lipstick. What’s wrong with this picture?

A good makeup look is about balance, and balance is best achieved by picking one feature to focus on. If you’ve got a bold lipstick and a complicated eye makeup look, they’re just competing for attention.

To avoid this, keep a nude lipstick you know suits you, so you can pair it with whatever dramatic eye makeup you want to wear next. Bold lipstick always looks good with polished skin and a slick of mascara, anyway.

9. Not Cleaning Your Brushes Often Enough

If you have to ask, “What counts as ‘enough’?” you probably need to wash your makeup brushes more often. They’re a breeding ground for bacteria, and every time you use a dirty brush, you’re introducing that bacteria back onto your face. Yikes!

Running the bristles of your makeup brushes under warm water and swirling them in a gentle shampoo until the water runs clear is all you need to do to keep them clean. Make it a habit—once a week, or more often if you have time. Your skin will thank you.

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